FINAL FINAL CUT

Print production case study. CD cover and Magazine advert. How do they suit and engage their audience.

Arctic Monkeys single Brianstorm released in 2007 featuring four tracks. whats significant about this single and cd cover and advert is that there is a new logo for the Arctic Monkeys, one in which is brand new which almost differentiated the older fans of Arctic Monkeys to the newer ones in this case, as they changed their logo and to the audience might have changed the way they perform. However this song was part of their second album, meaning that they had success enough on their first one to create a second album, the change in logo design and overall design of their band means that they might have been trying to cater for a more wider audience or a new audience altogether. The song itself is unlike any they had done before it was a lot more dynamic and evolved than before as such they needed to evolve their logo and overall design of the band.

The covers suit the band as the genre of indie rock is seen via the use the text; the font is portrayed in the way that it suits the song name, with "Storm" being a focal point and there is artistic portrayals within the letters T, giving it a more relatable approach to the audience.



The images for both the cover and the poster as vibrant in their cinematography, therefore are quite visually appealing. The audience would be engaged by the visuals by being engaged with the colour contradictions and visual designs. of which will attract audiences.  the font used in the poster and the CD cover are reminiscent of a lighting storm, the articulated imagery of the font makes it a lot more appealing for the viewer and they suit a more rock or punk genre; meaning it would appeal to these types of people more so than appealing to those who love pop music,



The logo of the Arctic monkeys is bold and sharp in its imagery 

intertextual references

Throughout planning our production we got inspiration from numerous sources one of Whig best being the drummer from the Arctic Monkeys song "View from the afternoon" being that there is focal points to the drummer specifically from the video. The videos main point is the drummer and it creates an image for the band themselves as it advertises the bands main drummer. The use within our music video is that we flicker back to the drummer and make sure the drummer is a focal point of some scenes of the video. The drummer in view from the afternoon portrays the drummer as being more forward to the singer in the way that drummers are normally at the back or at the side and only Sen from there, as such we captured the drummer as a thematic link towards the Arctic Monkeys video.

Music video Moodboard 2

Nearly complete final cut

Print productions finalised

The inside covers next to each other

Semi final Music video

Question 3

UPDATED ONE

Strengths of the productions:
There seems to be a fair few people being able to correctly label the genre or find one close to my videos one and therefore it seems to me that the music video and print productions are decoded just as i had planned.
according to the results there is a few people who didn't see a clear genre within the video and therefore i think if i was doing this again or repeating it that i would encode more links to the genre within the video and add more depth into the view able portion.

weaknesses:
It becomes clear during the feedback that there is sometimes not within the music video and this seemed to effect the audiences opinion of the production.

narrative structure

Explanation of planning

Throughout the planning of our music video multiple ideas were combined, these ideas are on the moldboard prezi and overtime the ideas were compressed into one. The ideas presented were discarded and developed over personal preference. One idea became another and another became a new idea that overtook the previous one.

Rough ol cut

Q4 How did you use media technologies in the construction and research, planning and evaluation stages?

Need confirmation over if this is Q4 of the evaluation

How did you use media technologies in the construction and research, planning and evaluation stages?

Technologies used:
DSLR
Adobe premier pro
Photoshop
Prezi
Powerpoint
Blogger
YouTube
iPhone
Paint.net
Da font
Google
Tripod



Microsoft paint: i only used this software briefly throughout the coursework and only really in the initial plans for the logos for my band, Paint is an easy to use software in which allowed me to spinout really simple logos in which Gave me a view over whether or not my hand should have one.


The usage of a tripod enabled me to film the video with relative ease as it enabled me to get decent band shots. Tripods enabled me to be able to get a more eye level shot in which was ultimately steady and stable, something not seen when someone holds it via handheld. The tripod also can be angled to provide a decent array of camera angles. A Tripod apart from being a vital filming aid for capturing steady shots and correct angles capturing the lighting and the band wan't used for anything else during the course.
A tripod in the stages of constructing the product also allowed me to check footage in which had just been recorded without having to move the camera much at all and therefore adjust the tripod only.

Da font
Da font is a website specifically for fonts, font of which are made by anyone anywhere the fonts available were in their millions as such it gave Huge variety of possible font types, I used Da font in the planning and the final stages of the print productions. As the print productions needed a unique type face in which enabled the band to be seen in a certain light. There was a few issues with Da Font as people can charge for use of their fonts at will meaning some good looking fonts were unavailable for use in my production.
Da font enabled me to be able to get a decent font as well as come up with a style in which to use it as well as to check out millions of other fonts in which to use.






I used an iPhone for my print productions photos for my print productions due to the ease of quickly snapping up an image and getting a good photo on a very short span of time, it's awkward To carry around a camera with me everywhere I go so it's easier to use a handheld mobile phone in order to take photographs. The iPhone itself can take burst shots and take lots of shots in a very short amount of time and due to this allows me to check all of them and choose the best looking one as well as giving me a huge array of images to use. An iPhone allows for simple and dynamic shots to take place as a click of a single button and you can edit and alter the image on the phone itself with no difficulty. Editing it on the photo allows me to check if the image is worthy of being used in the production as I can check there and then and alter and re shoot as necessary. iPhones have internet connectivity meaning I could upload the images straight to the internet once taken cutting down time in which is needed for simple image transfer, the internet capabilities also allowed me to write up posts onto the blog; in turn meaning I can work on the go or when a computer isn't nearby. Research can also be taken on an iPhone as I researched album covers and bands on the phone as I was taking images and ideas for the music video. A huge drawback to using an iPhone is that the images taken are simply not stable 100% of the time and in some cases it effects the overall image quality and therefore gives awful images and recordings compared to using a camera and DSLR.



Blogger is the hub of all the coursework it is the place where it all resides for some examiner to mark and for the occasional feedback from teachers. Without Blogger there would be no coursework. UsingBlogger as a means to post the random blog posts needed to get an A level in media enables me to have a chance of passing A Level Media, the opportunities within Blogger let me embed, type and link anything to do with my media coursework onto it. Blogger enabled me to be able to use a wide range of software for coursework and dump on it all into one easy to use blog with relative ease. Blogger enabled everything to do with our research to be find able and read easily however due to the fact this is Blogger and the posts appear on the timeline in a chronological order depending on date uploaded it can sometimes be hard to find certain aspects of the work and planning, therefore ruining the useablity of Blogger. But alas once the planning had been uploaded to blogger it made it really easy to plan and develop ideas as well as to get "feedback" from others to help create a more diverse plan. Apart from being a giant hub for all the media work to be posted upon Blogger serves no real fundamental part in the development of the coursework, it simply harbours the stuff.


We used a handheld DSLR camera for shooting our music video, we also used a tripod to get eye level shots of the band while filming. Our entire music video is shot at a strange angle in which gives an overview of the entire band . Throughout using the camera I learnt that the focus upon the lighting can be altered via the use of the angle itself of the camera, if the camera is at an angle and the light is also at an angle it looks better than making the light direct at the band. The DSLR also amazingly helped create the video in the first place, without it there would be no music video to evaluate at all. As with all tech some difficulty occurred mainly being the fact that sometimes footage corrupts and dies and leaves us having to refilm it all, however it also enabled us to check the footage we did film and determine if it was worthy of anything remotely useful. Over the two years the use of the DSLRs has drastically improved the shots are now more stable than ever and capture more of an image than before where I just filmed someone walking with a shaky unsteady camera. Technology over the two years is still the same DSLR wise as it was before, most likely being because of expensive and lack of funding in the specific department. Otherwise over the two years iPhone cameras have Horton a lot better and are more smoother and capture footage in a lot better quality than before.



Premiere pro is the editing software sued for my music video and other media creations over the last two years. We used it by dropping the song into the timeline and then steadily inserting video into the areas in which they would fit, we also used it to be able to find the exact locations in which to cut the song down a little bit, using the sound wave feature present in any audio file on the software.
The use of Premiere pro enabled me to actually have an actual music video in the first place as it allowed me to actually be able to construct the thing.
Throughout the two years I have learnt to clip music files and place them together again making a song shorter as well as lip sync to the render so that when it's compressed be complied the lip sync still remains intact. As well as being able to import and export sound bites from clips and merge them with the timeline. The software itself was used to export the video as a MP4 format in which then got uploaded to YouTube. Another thing I learnt using this software is that adding transitions and merging two clips make a more fluent transition overall.

YouTube was the online sharing platform in which my music video resides on, it's the worlds biggest video sharing platform being used for videos of any genre and style. It was used as the platform to upload the music video onto because of its extreme ease of use, it's extremely easy to upload and watch videos on YouTube. Another aspect is that YouTube analytic enable me to see my audience overall and which accounts watched it and what they like to watch on YouTube, enabling me to be able to find out what my audience likes and dislikes.
YouTube is also heavily integrated with Google as such the video can be embedded onto Blogger and shared with relative ease. Although YouTube didn't help on the edit and the print production side. Things it did help with research as YouTube harbours millions of videos and thousands of music videos, in which enabled me to undertake research into genres and conventions with no real issues.

Prezi was a online software I sued to create overly fancy PowerPoint. Prezi was used to create mood boards anyone in the whitelist could edit, this made it easy to put together some ideas of how things were planned and it also helped in the research aspect of it as multiple ideas could be spewed onto prezi and viewed at anytime and anywhere.
Prezi enabled complex ideas to be portrayed in a less complex display.


Photoshop:
Photoshop is a giant aid towards my media coursework, its the one vital program which made my print productions what they are. i used Photoshop by combining and tweaking my images for my print productions; altering them drastically and giving the once dull photographs new life and new details as well as making them link to the narrative.
I had never used Photoshop before i used it for my media work, i diddn't even know how to import an image in it to begin with but over time got more and more used to the software and ended up learning how to oportate numerous layers at once by merging and altering layers in order to create a more diverse image. Photoshop was only used in the development and the finalisation process of making the print productions, reasons for this are because using Photoshop for a music video would mean altering every single frame and it wouldn't make sense to do that. I briefly used it to create drafts of logos in which i ultimately scrapped to focus upon creating meaning behind my productions and not designing a logo in which wouldn't have a meaning. To make the print productions what they are i angled some of the images slightly and created a colour gradient using one of the in program filters, initially it looked slightly too odd and messy as such using dimmers and highlight tools enabled me to create the productions shown today.

Question 2

(THE TEXT FROM THE POWERPOINT IN CASE YOU CAN'T ACCESS IT)

The genre of indie rock is seen within the album cover and in the inside packaging due to its coherent style. Indie rock is meant to be more of an expressive style of music where the individual band forms their own interpretations of what is going on around them, leaving the audience trying to guess and interpret it for themselves. The colours of the print productions follow the conventions of having a dark and maybe artistic portrayal and visual style to them for example Arctic Monkeys album cover Cornerstone is visually vivid and portrays a more warped view on reality and I tired to incorporate the same thing with the colours within my album cover, it being an alternate look upon the world around us. The name of my album is Lonely road which is linked towards the visuals within the covers of my album and is used to add more depth Into the print productions which show a more darker side to emotion.

The setting of an urban landscape which flickers between band and narrative shots is typical of the genre of indie rock. The genre convention of using a black background with notable highlights is used throughout the print productions and the use of band and narrative shows are also conventions in which this video follow.

Visual links: The band name is reminiscent of the font used the font is nothing really too special in the theme of things but does show the band out to be unique. This follows many other bands such as Greenday who used to use one single font for their logo. The concept behind the font being used as their logo was that Indie bands who are just getting started need not to have a catchy or amazing visual logo to gain attention, the attention is bought up on how the band portrays them self. The colours from the print production follow all the way along the album cover to the back page, all shrouded in darkness somehow and blackness which represents bad thoughts, and darker more personally revealing things like depression and fear. A contradiction to this is thought the music video which is mostly filmed rather colourfully and this break in coherence is because the song we play (Never get lost except by your side) deals with loss and major factor in the development of depression and sadness. the music video is in high colour and not grey scaled and the print production isn't is due to how i wanted to portray the characters, they are in their late teens early adults and as such i stuck to the convention that their inner deepest feelings are kept inside them and not portrayed in the wider real world; i instead portrayed their darker feelings in the print productions which is the only thing to not include them as people but rather a visual representation of how they feel inside and this is backed up by the album name of Lonely road. The cover and its colours were meant to represent the feelings within the band. The font used is in an indie style, indie as in independent meaning that the band has made them from scratch on their own and its expressive of their feelings and motives. the symbolism of the road shots going nowhere links not only to the album name but also shows in a coherent way how the characters feel in the road, as if they are walking a lonely road with no one to help them and loss all the way; in the case of the music video where loss is heavily implied the characters express their feelings by symbolising an empty road on which they walk on.

The visual effect of the reflecting light on the print productions is consistent throughout, each spec of colour is a new light source being reflected off something and this is used as a symbolic reference to the music video where the main singer is reflecting over past events. The motif of movement is shown via the print productions composition being that it's always either showing a lonely road to nowhere or it's showing a reflection of a puddle in which shows this loneliness by using a puddle in which connotes glumness. The composition of the music video is mostly focused upon he band, the miss en scene is limited in what it shows, this being because the sole focus is upon the band during the band shots and during the flashbacks the people walking are of the focal point. During these flashbacks the actors are almost always walking and the path isn't determined, meaning that we don't see where they are going which links to the print productions focal point of there being nowhere. The shots within the music video are rough in that they are angular in the band shots this is due to the portrayal of being a little different in which is referenced within the print productions and the mag advert due to them having tilted angles in which add to the effect of traveling.

The theme of walking/leaving things behind is incorporated within both the music video and within the print productions as they both try and show mourning and forgetting. This theme is linked together by the print productions being a signifiers of the feelings within the people and it's blackness shows life without the in this case the person he loved and the music video has greyed or otherwise slight desaturation of the flashback scenes. References to the music video within the print productions are the symbolic reference of walking, the music video incorporates walking as a symboliser for trying to move on and the print productions show a path on which to walk along. If I was to redo this subject I would incorporate more country images into the print production as I find the music video didn't really use too many urban street scenes which make it hard it fully go into depth.

The theme of loneliness is shown within both the print productions and within the music video itself , it shows this by making the lead character dominate the screen time however is mostly seen singing and walking while not in the break up scenario. The focus upon him as the main character makes him seem alone.

I was trying to create the band as being a rather homemade crafted indie band, one you would find performing at home or in their back garden, this is shown within the he music video due to the he fact they perform in a shed, a normal garden shed in the middle of a housing estate; the print productions show the streets in which they will walk to get form a to b. The band themselves are not on the cover and the print productions at all in which although is using the indie rock genre could represent separation from the world. Such as the only way to actually see the band would be via the music video itself and not on any promotional packaging.

Shown within the music video (The only part that features any band members) is that the band members are relatively quiet and aside from society as few people within in actually pass them by during any of the scenes, this representation of quiet and being shoved aside is also shown within the print productions in which no one is pictured at all during any of the scenes backing up this representation.