Owl city "When can I see you again" representation case study (Process of updating)

the Song itself was released in 2012 in conjunction to the hit Disney Movie Wreck It Ralph serving as the end credits theme. The Movie itself was hugely successful in America and the UK. the song itself was and is still played at Floidas Downtown Disney district starting about 2012/2013, during the films release the song came within peak position in the Canadian top 100 tracks in 2012.
It was written and produced by Adamn Young of Owl City with added writing from Matt Thiessen and Brian Lee. Being a Disney Record it is continuously played as said before at Disney licenced locations and assets such as theme parks and stores. Owl City itself is an American project created in 2007 by Adam Young himself first getting attention on the now dead MySpace and then it got signed by Universal republic records in 2008.

The Music video itself mostly features Adam young himself in a performance type narrative but it incorporates more assets within such as movie clips from Wreck It Ralph. Adams inspiration for the song was the clear link between the characters of the movie and the ending of it being e departure of two complelty different Video Game characters.

Within the video it shows Adam as a fairly young adult operating a retro style arcade machine much like the one within the movie which seems to represent the old style of gaming as cool and fun. This also backs up the generic and poor ideology that video games are for male characters and within the background during the opening the female characters are blacked out and dancing around each other and the arcade machines, portraying a possible representation that males take games more seriously; another generic and annoying convention, than the females.
the female characters although colourful are not really sexualised in anyway (which may be purely to keep the happy go lucky Disney style) however they are seen as energetic and colourful wearing colour heavy dresses and costumes, showing that females are more brighter than the men.

Unlike many of Owl city's videos females are seen through and are prominent representing that all genders (apparently there's loads) can also play video games in which goes against the stereotypes that suggest males are more likely to play games. However male dominance is shown throughout with Adam is he one with the most close up and shown in more dynamic shots possibly representing males as being more absorbed by video game culture moreso than the females which just seem to take the whole situations lightly and seem to regard it as fun.

Video games are represented as being cool and flashy as Adam around the 97 second mark suddenly dons a pair of flashy sunglasses being signifies of coolness and as it's aimed at small to young children it's a clear message that video games are cool. Adam himself is playing the game in a cool style being into it and moving around joyously (overreacting the game and showing it as being cooler than it actually is)


The music video eventually turns completely into a pixelated stage showing/representing how video games can completely absorb a person and keep them within the game for a very long time and this is backed up by the cuts to Adam playing the game, he seems to be within the screen itself and thus becoming submerged into it and becomes part of it.

There is a substantial amount of missing male actors from the video it just contains the single Male which represents male dominance and power over everything. However this is most likely a positive scenario as well as a negative one as the male is not objectifying or sexualising females in any way shape or form which might also represent that females are on the same level as males.

The music video itself is aimed at children being extremely tame in its ideologies representing video games as being fun and flashy as well as being a break from the world. As well as represent the fact that video games are for all genders and ages and as it's all live action this representation is amplified dramatically.

The representation of females could be seen by the keen eyed as being evasive and sly due to the female dancers being coloured much like that if PAC Man ghosts or similar colours, this represents a more relatable quality to this video and its older viewers, however this is most likely a nifty reference to a old retro arcade game,

Case Study Genre in Tinie Tempah's Written in the stars

Tinie Tempah's 'written in the stars' was first uploaded onto YouTube on the 14th of August 2010, on his official YouTube channel. This particular song was extremely successful reaching mid and above in the charts.
Tinie Tempah is an English rapper first really introduced into the spotlight in 2010 with his release of Written in the stars.

The music video for written in the stars features many conventions of the rap genre, this is highly evident in the first couple of seconds as it opens with Tinie standing on the the rooftops of a suburban town. This is a really simple convention as Rap has connotations of fearlessness and disobedience. The singer is fearless and confident in himself and standing tall above others seems to amplify it. the second feature of the video being a rap one is that Tinie is wearing fairly expensive and smart casual clothing, a leather jacket showing that whoever is singing this is a big shot in his world. His posture is that of someone who doesn't really care he commands the screen, he is the most important person there.
This video falls under Gangsta rap as a potential genre as its focus upon clothing style on the main singer, its fancy and sophisticated but the lyrics are rebellious and Tinies actions are shown with no remorse, he does what he wants.

However the conventions of rap are broken shortly after this shot, it cuts to a white room with a man playing the piano, something in which is complete different from what you'd expect a rap video to contain, the white room is also a very odd item to have in the video as it as well doesn't fit the previous suburban theme. Its simplicity and relative calmness is completely different from the run down grey landscape we saw before.


however the conventions of rap are reintroduced shortly after when we get more Tinie and this time is more animated, he performs multiple overly dramatic actions such as the one pictured below however its a fairly long shot and rap normally has close ups or shots that are closer up of the lead singer, this seems to both use and break that convention by having him always in shot but be slightly further away and off set a little from the centre. This continues all throughout the video and it rarely cuts to a proper close up of him, it tends to stick to a wide shot when he is singing.

Goodwins theory of music videos is correct for this video, it focuses on performance and highlights the main singers and advertises them in a fashion that makes them look "cool" or "modern"
The Lyrics also link with the visuals but it is a broken link as he is singing in dusk or early morning, not night as the lyrics suggest, however this could also be a using the lyrics in a unique way.

The music video contains a narrative, its fractured and is only shown in short snippets but a narrative is included within the video, however its meaning is simple a child going through a lot of problems, with parents and lifes typical issues and the lyrics in a stylised way show that the child fate is written in the stars and just needs discovered or yelled out.

The colours in the video are colourful and vivid and as the music video goes on the energy portrayed gets more and more apparent which is challenging conventions as rap is normally full of energy throughout this one builds that energy and releases it on the verses and nearer the end.

Tinie Tempahs other videos such as "not letting go" also follow rap conventions as no real cares and a lot of close ups of the main singer and over exaggerated movements. All of Tinies videos are live performances and performances in general which makes the genre he fits into more repeatable to rap or gangsta.
Written in the stars tends to focus upon the lyrics moreso than the video which is and isnt a convention of rap music, on one hand a performance is vital to portray the rap energy, while focusing on the lyrics make it a more enumerable song.

in all the video portrays most conventions of rap music and does change and alter some aspects of them. this video could fall under gangsta rap sub genre but majority of the time it fits securely into Rap.

Pitch

The Music video features a break up scenario.
in which develops into a dramatic performance/narrative about how the male character really felt about the whole ordeal

moodboard and Mindmap of initial ideas

awaiting link...
please stand by.....

Possible song choices

4Kicks

"I never get lost by your side"

The only known source of the song is on Unsigned.com and not much of this band is available.

Advantages:

Infinite in its music video opportunities, its a song that can be used for pretty much anything but seems to be best suited for a dark gritty video.

easy to follow, the lyrics are not too confusing and its easy to learnt the beat

catchy beat, the beat behind the song is catchy and upbeat

recording quality is pretty good

Disadvantages: 

Lyrics are not too good, a bit dull
The lyrics seem to have no relation to the songs name whatsoever
Only one source of the song exists.
song lyrics are sometimes faded out

1984

"Green Eyed Monster"
http://www.unsigned.com/1984
Advantages:
The song itself has a relatively good beat to it and as such would be easy to put together a music video to it.
the recording quality is okay
it would be easy to write a narrative for the song
Disadvantages:
The songs lyrics are not particularly good and the songs structure is a little dull and boring
the overall presentation of the song is boring and drags on.
This

Analysis of media language in a music video

Heathens by Twenty One Pilots is an extremely wierdly designed music video, incorporating both Suicide Squad movie footage and footage from the band themselves. However the two seem to link extremely well, there are cuts between the two that happen very quickly and are almost not recognisable. In one section the security camera system is framed so it looks like there are many more cameras next to it and in the next shot shows movie footage almost effortlessly. This in all portrays a more relocatable feel to the video, its extremely obvious that this prison is full of mad people, the portrayal of madness is effortlessly shown in the video within mere seconds.
the colour palette is dull, almost all grey scale including the jumpsuits used by the inmates this in itself portrays a dark atmosphere to the video, its dark its dangerous.

Evidence of Contacting Artist for permission over using their music

We contacted the owners of the song, 4Kicks. 

As of yet we are still awaiting a reply