Conner Mckie's Media Blog A2 + Beyond

Tuesday, 28 March 2017

Print production case study. CD cover and Magazine advert. How do they suit and engage their audience.

Arctic Monkeys single Brianstorm released in 2007 featuring four tracks. whats significant about this single and cd cover and advert is that there is a new logo for the Arctic Monkeys, one in which is brand new which almost differentiated the older fans of Arctic Monkeys to the newer ones in this case, as they changed their logo and to the audience might have changed the way they perform. However this song was part of their second album, meaning that they had success enough on their first one to create a second album, the change in logo design and overall design of their band means that they might have been trying to cater for a more wider audience or a new audience altogether. The song itself is unlike any they had done before it was a lot more dynamic and evolved than before as such they needed to evolve their logo and overall design of the band.

The covers suit the band as the genre of indie rock is seen via the use the text; the font is portrayed in the way that it suits the song name, with "Storm" being a focal point and there is artistic portrayals within the letters T, giving it a more relatable approach to the audience.

The images for both the cover and the poster as vibrant in their cinematography, therefore are quite visually appealing. The audience would be engaged by the visuals by being engaged with the colour contradictions and visual designs. of which will attract audiences. the font used in the poster and the CD cover are reminiscent of a lighting storm, the articulated imagery of the font makes it a lot more appealing for the viewer and they suit a more rock or punk genre; meaning it would appeal to these types of people more so than appealing to those who love pop music,

The logo of the Arctic monkeys is bold and sharp in its imagery

Monday, 27 March 2017

intertextual references

Throughout planning our production we got inspiration from numerous sources one of Whig best being the drummer from the Arctic Monkeys song "View from the afternoon" being that there is focal points to the drummer specifically from the video. The videos main point is the drummer and it creates an image for the band themselves as it advertises the bands main drummer. The use within our music video is that we flicker back to the drummer and make sure the drummer is a focal point of some scenes of the video. The drummer in view from the afternoon portrays the drummer as being more forward to the singer in the way that drummers are normally at the back or at the side and only Sen from there, as such we captured the drummer as a thematic link towards the Arctic Monkeys video.