Case study: Audience (Updated)

band name: Arctic Monkeys
Arctic Monkeys are an English indie rock band who initially formed in 2002 within the city of Sheffield, performing their first gig in around 2003.
The band currently consists of four people, Nick o'malley, Alex Turner (Lead), Jamie Cook and Matt Helders.

The music video:
When the sun goes down.


















Release date: YouTube music video uploaded on the 10th of December in 2008
The song became no one in the UK indie and the UK singles charts and within the top 100 in the Netherlands.
The song itself is and still is relatively popular and has since 2008 got over 18,000 views










This music video is typical of Arctic monkeys being set in a suburban setting seemingly in the middle of a typically English city with a dull colour palette with a narrative. their music video View from the afternoon is one much like the one above however it doesn't move with the characters like this one does but it does stay in a similar style.

Audience:
This music video sets the audience pretty well in a few seconds of playing , this insn children's music video this is one for late teens to middle aged people. Due to the cold feel to the video as soon as it starts its safe to assume this video is intended for those of a higher maturity rate.
Late Teens to young adults are in the stage of full maturity and in the stages of coming to terms with the world around them and as such dark depressing themes presented within this music video such as prostitution (Heavily implied due to the nature of the song teaching that after dark the dark and depressing reality of the world is shown) and themes of violence which is portrayed by the male characters within the video. The audience is targeted by the use of the colour and mature themes present as well as the lyrics presented within.
The lyrics
"So who's that girl there" as a starting point instantly portrays this audience as realising the harsh reality behind them and its only really understood by those who have matured up and have learnt of the acts while growing up. The fact the song heavily implies by the use of the name of the song and the main lyrics being "They say it changes when the sun goes down" almost contradicts the viewers age and target audience by making it seem like its just a theory an unknown, meaning that the singer is unsure about what does happen and the video is only portraying it via the narrative.
the use of the magician in places also contradicts the audience as magicians are children entertainers, and involving one in this video seems slightly off and strange; but could also heavily imply that the viewer already knows what the song is about and its adding something to ease the tension. However this involvement using the magician might also be a symbol for the good in the world and that childhood are the most innocent years of someones life and this heavily aims for late teens to young adults by doing so.

The art style throughout the video is mostly of real life settings and locations making it more realtable for people who regularly walk the streets to realise. The Lyrics of "I hope your're not involved at all" are key pointers to those of consent as the video and lyrics point towards prostitution heavily and the lyrics themselves almost aim to stop people from becoming this way within society after all the way through the song showing it in a heavily negative way.
The visuals follow one man and the lyrics follow seemingly multiple and this subtle opposition between the visuals and the music itself this could show the audience of late teens/young adults by almost speaking to them in a way saying that this scenario can happen to anyone at any point, however is apparent that males are the main negative connotations within this music video as females seem to be the victim however its unclear to see which gender of audience would fit best, as Arctic Monkeys have a pretty big following with each gender (All)

the clothing the actors wear is casual clothing and nothing flashy at all hinting towards urban teens but this is a minor point due to the setting itself being one where walking down it in a fancy suit and tie wouldn't fit.











Webpage analysis
Arctic Monkeys website is dark and depressing compared to websites like green days which are vast in colour and this shows that the constructed audience is angsty teens or people who have a more darker and gloomier take on the world. Age wise the listeners vary between 16-25 years old who love the Colour black.
The webpage itself is really really bland and dull containing mostly just links to their band details but all link to different places of which have almost the same colour palette. It is extremely simple in design and so would appeal more to teens who just want to focus on the music or a little bit of news from the band every so often. The online store link is on the webpage as well as such it's obvious that the listeners of Arctic Monkeys buy there merch.
The website is perfect for their band as it's cold and dark much like their name suggests. It also suits the demographic of low income/suburban tribes being unable to afford the luxuries of more detailed and expensive things. Advertising is featured a lot on the website giving gig times and promotions allowing the fans to connect more with the band. In the left hand corner the Arctic Monkeys logo is seen which portrays their unique style of being cold and aside. Font wise it's simple and bland nothing really too special about their font but it could be so the fans themselves only want to listen to the music. In all their webpage isn't overly spectacular and it relatively simple and to the point much like how the Arctic is represented.


  Arctic Monkeys have a very simplistic and overall very easy to read logo for their band, its unique enough to be able to be relatable and is widely known.